PPC Training Course in Bangalore

PPC Training Classes:

Class 1 - SEM

  • Introduction to SEM
  • Organic Vs Inorganic Searches
  • What is PPC
  • Benefits and Importance of PPC
  • Setting up a Google Adwords account

Class 2 - Adwords Keys

  • Clicks
  • Impressions
  • CTR
  • CPC
  • Advertising Routing
  • Quality Score
  • Display URL
  • Destination URL

Class 3 - Campaign Setup

  • Setting up a Campaign
  • Campaign Name
  • Network Selection
  • Display Devices
  • Location
  • Bid & Budget

Class 4 - Ad Groups & Ads

  • Create an Ad Group
  • Create an Ad
  • Call to Action Ads
  • Ads Preview

Class 5 - Keywords

  • Keyword Research
  • Types of keywords
  • Keyword Selection
  • Add keywords to Ad Groups
  • Keywords Diagnose

Class 6 - Quality Score

  • Understand Quality Score
  • Improve your ad quality
  • How Does Google Determine Which Ad is shown where
  • How Does Google Determine What You Pay

Class 7 - Tools & Analysis

  • Change History
  • Google Analytics
  • Keyword Tool
  • Traffic Estimator
  • Placement Tool
  • Ad Preview and Diagnose

Class 8 - Landing Page

  • Landing Page for PPC
  • Importance of landing page
  • landing page Vs. Ads
  • Landing Page Optimization

Class 9 - Budget & Bidding

  • Budget per day
  • Display of results within the specific time frame (selection of time)
  • Changing Budget as per requirements
  • Concept of Bidding
  • Effects of Quality Score on Bids
  • Google Automated Bids

Class 10 - PPC Reporting

  • Keywords Performance Report
  • Campaign Performance Report
  • Ad Group Performance Report
  • Ad Performance Report

Eligibilty:

Graduates with good communication skills and adequate knowledge of internet related terms and technologies (Students pursuing graduation are also allowed).

Contact Us or Call:+91-7795918938 for PPC Training Course details in Bangalore India.